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Generation Z: born to stream and influence
They barely remember the world without Internet, swear by the cell phone and share their lives on the networks, without concession. Including a panel of young people born between 1991 and 2000, Generation Z already represents a new pool of consumers...
Cara Delevingne skates for Chanel
Karl Lagerfeld’s protégé comes alive under the eye of Shishi Yamazaki, to stage the new model of the brand: Gabrielle.
Press and new writings
How to write for Snapchat? Some lessons by Le Monde
Jean-Guillaume Santi is the Snapchat Discover Manager for Le Monde. He gives us his advice to begin our writing on the social network that seduces the youngest.
Perrier cut loose with 5 new hallucinogenic spots
A hippopotamus, a joust of tyrannosaurs, a cat spitting a rainbow … Perrier spurs out the extraordinary from everyday lives with a new campaign 100% digital and five hallucinogenic mini-films signed by Mazarine You to You and Iconoclast. The...
Previously in ADN
Why French people do not like their job
Nearly two-thirds of French people have a bad opinion of their working environment. Obsolete methods, outdated tools … Sharp studies the many factors that cause low motivation of employees.