Generation Z: born to stream and influence
Cara Delevingne skates for Chanel
How to write for Snapchat? Some lessons by Le Monde
Perrier cut loose with 5 new hallucinogenic spots
Previously in ADN
Why French people do not like their job
The digital era changes the rules of conquest: new tools, new challenges and new expectations.
They seek, they find, they open the way! Discover these new explorers at the forefront of innovation …
Discover 42 superheroes of innovation, 42 crazy of the future to understand what will be the world of tomorrow …
When it strikes, it carries – transports – exports. Caught in its waves, its great breath, one starts to vibrate, together, united as one man …
Discover these brands that are committed, and align themselves with social, environmental and ethical values.
Everything is visibly complex, moving, mutant. We must find solutions immediately to problems that did not exist yesterday, and which will have disappeared tomorrow.
Everything is exchanged, circulates. More door, no more lock. We connected everything, and by dint of sharing, our screens became like huge bay windows open on the horizon of the world.
From ultraviolence to the ultimate beauty of the gesture, the extremes clash. Like a big slap in the click range. DNA decrypts how to tame or reconcile them …
The game is open. The dice are launched. Everything goes fast, connects, connects. Teams are formed. The cards are redistributed. It is the spirit of the time. The party is engaged. Let’s play!